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E-Commerce and Internet Marketing Books for YouPlanning Your Internet Marketing StrategyBy Dr. Ralph F. Wilson, October 2001, PaperbackThis resourceful book contains a lot of wisdom about e-commerce and Marketing on the World Wide Web. Ralph Wilson, prominently known publisher of Web Commerce Today and author of different e-books about all aspects of selling on the net (Viral Marketing etc) put all his knowledge into this book to make Your Marketing Strategy succeede. Take a look at the Table of Contents
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Amazon.de Make Your Site Sell ! 2002By Ken Evoy (e-book) 2nd Edition September 2002This completely updated e-book explains in very detail how to make your site visitors behave the way you want. To make the sale! Evoys analytical approach is focused on raising the conversion rate and how different techniques create different results. I could not find anything else for less that packes so much information together. The four volumes of MYSS! 2002 now amount to over 1500 pages full of
The Product Volume
The Store Selling VolumeThe first edition of MYSS! was written for "single product" businesses. MYSS! 2002 covers the process of selling full catalogs of products online. Learn about
The Traffic Building VolumeThis volume has been updated the most. It covers all the recent developments in traffic building techniques and Searchengine Technology
Not convinced yet? Get a FREE Trial here Creating Stores on the WebBy Dave Greely, Joe Cataudella, Ben Sawyer,2nd Edition, Januar 2000 SoftcoverUsing Cataudellas own Web business as an example, the authors explain what to look out for when you want to do business on the web. Whether be it selling digital infoproducts, games, or physical products. All aspects of Customer Relationship Management, setting up the store, discussing the benefits of different shipping and stocking methods, getting a merchant account and prevent credit card fraud are explained. The book doesn't tell you much about todays software for online shops, but it is a practical guidebook that explains all the backoffice duties that go along with most small businesses. Highly recommended.
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Jakob Nielsen is probably the most quoted expert when Website Design and Usability are discussed. His current book quickly became a standard for Webmasters, Designers and business persons planning a site. Designing Web Usability : The Practice of SimplicityEase of Navigation, Content and Page Design, difference between Internet and Intranet design. These are the areas Nielsen covers in this well illustrated book with examples taken from highly respected websites. A special chapter is dedicated to "Accessability for Users with Disabilities". An area, where most websites have to improve on. Designing Web Usability has been translated in various languages, but we prefer the original. Some of the concepts don't translate too well.
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Amazon.de
When implementing the tactics described in the books mentioned on this page, you cannot do without targeted traffic. To get the most prequalified visitors to your site, we suggest using strategies explained by Wayne Yeager in his Trafficology Book. And just today we've found a new site called "SideTracking.com" that you should take a look at. Wayne Yeager, the editor of Trafficology.com, says it's the best traffic generating concept he's ever seen. And believe us, according to his newsletter and his book, he's seen them all. Give it a try. Now!
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