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Smallbiz

E-Commerce and Internet Marketing Books for You


25 Other Top Books about E-Commerce

How do you get your targeted traffic? You know that converting visitors to buyers is the most important task for your website. Getting the sale becomes more and more difficult and without targeted traffic to your website you will have a miserable ROI.
To get the most prequalified visitors to your site, we suggest using strategies explained by Wayne Yeager in his Trafficology Book.

And just today we've found a new site called "Side Tracking" that you should take a look at. Wayne Yeager, the editor of Trafficology.com, says it's the best traffic generating concept he's ever seen. And believe us, according to his newsletter and his book, he's seen them all. Give it a try. Now!

1.
The E-commerce Book
by Juanita Ellis, Steffano Korper
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Academic Press Inc
Hardcover - 300 pages
(28 September, 1999)

Academic Press Inc

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Our Price: £24.95

Amazon.co.uk
What started as a curio, exclusive property of the IT-initiated and the technologically hip, is now a bona fide mainstream revolution embraced by prime ministers, pornographers and poets. And in there, deep in the engine room is business, buying in and getting bullish. Where would the modern manager... Read more


2.
Zero Gravity: Riding Venture Capital from High-Tech Start-up to Breakout IPO
by Steve Harmon
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Bloomberg Press
Hardcover - 267 pages
(October 1999)

Bloomberg Press

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UK List Price: £19.95
US List Price: $26.95
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Amazon.co.uk
In the world of venture capital, investors look for deals that will return 10 to 20 times their original investment, although sometimes they do much, much better. Venture capitalists are looking for many things: not only a company that can dominate a business category but one that will eventually be... Read more


3.
Successful E-commerce in a Week
by Dave Howell
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Hodder & Stoughton General
Paperback - 96 pages
(September 1999)

Hodder & Stoughton General

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List Price: £6.99
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Synopsis
This work provides practical advice to enable any business to enter into the rapidly expanding marketplace. It covers: payment methods; suitable systems; ensuring the company web site is secure; methods for delivering goods; legal issues; and how to put into effect a plan for trading online. Read more


4.
B2B Exchanges: The Killer Application in the Business-to-Business
by Arthur B Sculley, William W. Woods
Special Order
ISI Publications
Hardcover - 272 pages
( 1 December, 1999)

ISI Publications

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Amazon.co.uk
Much of the philosophical underpinning of the modern business world is based on the claimed superiority of the free market and its supposed ability to provide the best solutions. It in turn is based on the purely theoretical economic concept of "perfect competition". The trouble is that the idea of... Read more


5.
The Cluetrain Manifesto
by Christopher Locke, Rick Levine
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Financial Times Prentice Hall
Paperback - 198 pages
(31 May, 2000)

Financial Times Prentice Hall

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Amazon.co.uk
How would you classify a book that begins with the salutation "People of Earth..."? While the captains of industry may dismiss it as mere science fiction, The Cluetrain Manifesto is definitely of this day and age. Aiming squarely at the solar plexus of corporate America, authors Christopher Locke,... Read more


6.   E-Shock 2000
by Michael De Kare-Silver
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Macmillan Press Ltd
Paperback - 304 pages
(19 November, 1999)

Macmillan Press Ltd

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Amazon.co.uk
As science fiction rapidly becomes science fact, the wired world of online commerce is transforming the way businesses operate and people live their lives. In E-Shock 2000, Michael de Kare-Silver reports on the advent of mass electronic shopping and the impact of this new industrial revolution on... Read more


7.   Net Success : 24 Leaders in Web Commerce Show You How to Put the Web to Work for Your Business
by Christina Ford Haylock, Len Muscarella
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Adams Media Corporation
Hardcover - 320 pages
(April 1999)

Adams Media Corporation

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The author, Len Muscarella (len@imediainc.com) , 9 April, 1999
Finally, an Internet book for execs in traditional companies
This book was written and edited for business executives in "traditional" companies who are trying to develop and implement effective Internet strategies. We call these businesses Encumbered Companies, because they come to the Web with baggage that Internet startups simply don't have, such... Read more


8.   Understanding Electronic Commerce (Strategic Technology Series)
by David R. Kosiur, David Kosiur
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Microsoft Press
Paperback - 287 pages
(April 1997)

Microsoft Press

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Synopsis
Provides an overview of electronic commerce and discusses the importance of security on the Internet, consumer and business markets, online catalogs, electronic consumer support, and strategies for conducting business online. Read more


9.   E-Commerce Security
by Anup K. Ghosh
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John Wiley and Sons
Paperback - 304 pages
(February 1998)

John Wiley and Sons

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Book Description
Commerce over the Internet will be the wave of the future, provided businesses can allay consumer fears about security. Until now, most security efforts have focused on protecting the actual transaction while neglecting the other components necessary for secure commerce; yet if any other component... Read more


10.   Net Worth
by John Hagel, Marc Singer
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Harvard Business School Press
Hardcover - 313 pages
(January 1999)

Harvard Business School Press

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UK List Price: £18.99
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Amazon.co.uk
No one ever said consumerism was easy. At one end, the poor consumer faces a bewildering array of goods and services. On the other, vendors contend with a diverse and fragmented marketplace that makes finding the right set of customers akin to finding the proverbial needle in the haystack. And in... Read more


11.   The Complete Idiot's Guide to Online E-commerce
by Rob Smith, et al
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Que
Paperback - 375 pages
(29 February, 2000)

Que

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Synopsis
This guide to e-commerce examines what makes e-businesses so successful, what to consider when starting an on-line business, where the Internet is heading, and how to avoid the pitfalls. Read more


12.   Creating Stores on the Web
by Joe Cataudella, et al

( 2nd Edition, January 2000)


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Amazon.co.uk
Coauthor Joe Cataudella claims to be one of the few merchants making money on the Internet. In Creating Stores on the Web, he shares his inside knowledge of how to set up an online business. The book begins with a set of frequently asked questions from those who are interested in growing a business... Read more


13.   E-business Essentials
by Mark Norris, et al
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John Wiley and Sons
Paperback - 312 pages
(28 February, 2000)

John Wiley and Sons

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Amazon.co.uk
E-Business Essentials is part of a BT-branded series designed to show companies and entrepreneurs how to leverage communications technology to improve their business model. It presents an entertaining and informative snapshot of the current state of data communications--in all its forms--as it... Read more


14.   The Age of E-tail
by Alex Birch, et al
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Capstone Publishing Limited
Paperback - 344 pages
(23 November, 1999)

Capstone Publishing Limited

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Amazon.co.uk
Drawing parallels between the 15th-century Age of Discovery and the Internet gold rush of the late 1990s, The Age of E-tail's premise is simple: innovate wildly and the future's yours. While the vast majority of businesses operate in well-trodden Web territory, the winners of tomorrow will be those... Read more


15.   Business the Amazon.com Way : Secrets of the World's Most Astonishing Web Business
by Rebecca Saunders
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Capstone Publishing Limited
Paperback - 200 pages
(12 July, 1999)

Capstone Publishing Limited

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Our Price: £9.99

Amazon.co.uk
Business people are incurably nosy about their peers which is why airport bookstores are crammed with books purporting to reveal the innermost secrets of the corporate elite de nos jours. Rebecca Saunders has previously unearthed the "secrets" which guided Michael Dell to success as the man who... Read more


16.   The Virgin Internet Shopping Guide (Version 1.0)
by Simon Collin
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Virgin Publishing
Paperback - 245 pages
( 2 December, 1999)

Virgin Publishing

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Synopsis
Global shopping and Internet auctions are here. This guide advises on who to trust and where to look. It recommends shopping and auction websites, provides useful information on security and consumer rights, and explains in layman's terms how to save a fortune. Read more


17.   Net Future : The 7 Cybertrends That Will Drive Your Business, Create New Wealth, and Define Your Future
by Chuck Martin
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McGraw-Hill Companies, Inc.
Hardcover - 224 pages
(November 1998)

McGraw-Hill Companies, Inc.

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UK List Price: £20.99
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Amazon.co.uk
There's an olde-worlde motto for success in the cyberspace marketplace of tomorrow: Be Prepared.

It's a message hammered home time and again in this easily read, but nonetheless valuable, guide to business success in the interactive community.

Follow the new rules and riches could be yours. Ignore... Read more


18.   The Clickable Corporation
by Jonathan Rosenoer, Douglas Armstrong
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Free Press
Hardcover - 256 pages
( 5 October, 1999)

Free Press

Our Price: £17.99

Amazon.co.uk
From garage start-ups to international conglomerates, businesses from all over the world are jumping onto the Net faster than you can say, "Click here", seeking ways to turn prospective on-line endeavours into bona fide profit centres. In The Clickable Corporation, Arthur Andersen consulting firm... Read more


19.   Cyber Rules : Strategies for Excelling at E-Business
by Pat House
Usually dispatched in 1-2 weeks
Doubleday Books
Hardcover - 291 pages
(April 1999)

Doubleday Books
(20 April, 1999)
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US List Price: $27.50
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Synopsis
The founder of the billion-dollar customer service information firm, Siebel Systems, advises entrepreneurs and executives on how to increase their profits by doing business via the Internet and how to avoid common pitfalls. Read more


20.   Mastering E-commerce Development
Temporarily out of stock
Microsoft Press International
Paperback
(25 August, 1999)

Microsoft Press International

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Our Price: £32.99

Amazon.co.uk
People love the speed and convenience of shopping on the Web, but they're notoriously quick to avoid a site (or break off a transaction mid-sale) if they're expected to deal with an ugly or unintuitive interface. Mastering eCommerce Development: Business to Consumer documents the store-building... Read more


21.   How to Invest in E-Commerce Stocks
by Bill Burnham
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McGraw-Hill Companies, Inc.
Hardcover - 380 pages
(October 1998)

McGraw-Hill Companies, Inc.

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Synopsis
This text outlines the strategies that individuals and professional investors can take to develop their own e-commerce investment strategy. It provides guidelines for evaluating the best and most reliable companies in such a volatile business. Read more


22.   The Electronic B@zaar
by Robin Bloor
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Nicholas Brealey Publishing Ltd
Hardcover - 326 pages
(April 2000)

Nicholas Brealey Publishing Ltd

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Amazon.co.uk
Robin Bloor's Electronic B@zaar is in many ways an object lesson in how to write a thoroughly modern management book. It's central idea is quite simple--that just as the Silk Road was once the world's great trade route, so the e-Road is poised to become our own trading highway. Obviously true to... Read more


23.   Marketing on the Internet
by Jan Zimmerman
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Maximum Press
Paperback - 450 pages
(15 January, 2000)

Maximum Press

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www.dancenation.com from U.S.A. , 24 April, 1999
Very good insight
Lots of good ideas for a new breed of marketing. Has helped make our site an internet leader in dance music. --This text refers to an out of print or unavailable edition of this title.Read more


24.   The Economics of Electronic Commerce
by Andrew B. Whinston, et al
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MacMillan
Textbook Binding - 656 pages
( 1 July, 1997)

MacMillan

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Synopsis
The objective of this book is to present current issues of electronic commerce from an economics perspective. It introduces fundamental microeconomic issues such as equality, uncertainty and market efficiency within the electronic marketplace. Read more


25.   Selling Online For DummiesŪ
by Leslie Lundquist
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IDG Books Worldwide Inc
Paperback - 384 pages
(February 1998)

IDG Books Worldwide Inc

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UK List Price: £23.99
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Amazon.co.uk
Once again the Dummies series takes a seemingly complex skill and presents it clearly with simple language, common sense, and a friendly presentation. The emphasis of Selling Online for Dummies is less on sales skills (which are covered in Marketing Online for Dummies from the same series) than on... Read more


Last Updated on 14.03.2005